par-ei-do-lia
*Perceiving meaningful images in a random or ambiguous visual pattern*.
Pareidolia is a psychological phenomenon whereby individuals will form patterns in random objects such as faces forming in food. There is no visible pattern but rather the brains interpretation of it.
Pareidolia is a form of apophenia, a tendency to seek recognizable shapes and/or patterns in every day unrelated stimulus.
*Merriam-Webster.
